Today technology can walk in the same line between digital camera and digital VDO. The old era we separate between photographer and cameraman but this era I might separate photographer in 3 levels by job descriptions
1. We could call " Visualer " who take care of visuals since preproduction until post production. this photographer do not necessary to click their shutter but keep an eye on monitor and style
2. We could call "Captureman" who play in "Igor" role because this guy should always stand by behind expensive stuff and ready for push switch under director order.
3. We could call "free-er" who feel free to shoot everyone everything and everywhere in Snap process that mean this guy will get Snap budget also.

I have a chance to met with this guy. He has a same perspective with me for "One shot shooting style" and make a different by ideas and lightings. One Shot Shooting is the best way to make the picture is real such as real scene, real models, real props, real movement, real effects and take it in a moment that can create everything perfect in one shot. Its look hard and expensive because you must to deal with many things. Actually these are not problems for master of photographer and not expensive because these can save a lot of money in post production but the big problem is an agency or creatives who gonna save them ass as same as them layout and the bigger problem is a young photographer who can not lets their clients in love with their truth. This is one reason why many advertising form young photographer keep concentration on post production and do not have much strong value of photography.

I thought the best of food shot must come from 
1.food himself or herself 
2.messenger (stylist)
3.interpreter (photographer) can translate the language between art director and models (foods)
4.back up (equipments, resources, printing)
because the food is natural organics that can present fresh or corpse. smell, touch, emotion that click to taster brain. Mostly of fake maker (advertiser) still stuck with keen process. But we can easily understand these when you see Hayao Miyasaki's movie.

This industrial are quite close between movie, still, pre production and post production. these pictures can present our collaborators P'Mum, Papaya, Gearhead, P'sathit, etc. So If you treat good, you will get good

I am not a Yellow or Red so someone said I will be rainbow but I still resist. Thailand will be rich from this government that is good but I feel someplace in BKK like this map. So If I am poor, I don't want to move myself because food and traffic are crazy. I wish civilized Thailand instant of these fake!!

I have a chance to met with Steve McCurry in BKK Thailand because of my bro and sis (K and Pook). He signed on my workhorse camera. I just met him for half an hour but I can touch his casual and nice from NGS National Geographic Society professional photographer who I used to dream since I were student.

Our studio and office are cool but my parent house was flood. Whatever Its good to reunion our family and people to live and help for each other.

Right now!! we are proud to be the production or part of something that important for us that might be just garbage on street
we did production over 
1000000 of offset and inkjet printing by photography
100000 of branding packaging by photography
10000 of photography on cyber media
1000 of photography on large size media
100 of production with film TVC and magazine
10 of billboard on main street
our milestones was something on us